APA (7th ed.) Citation

Bose, B. (2007). Marketing management: Text and cases. Himalaya Publishing House.

Chicago Style (17th ed.) Citation

Bose, Biplab. Marketing Management: Text and Cases. Mumbai: Himalaya Publishing House, 2007.

MLA (9th ed.) Citation

Bose, Biplab. Marketing Management: Text and Cases. Himalaya Publishing House, 2007.