APA (7th ed.) Citation

Prahalad, C. (2004). The future of competition: Co creating unique value with customers. Viking.

Chicago Style (17th ed.) Citation

Prahalad, C. The Future of Competition: Co Creating Unique Value with Customers. New Delhi: Viking, 2004.

MLA (9th ed.) Citation

Prahalad, C. The Future of Competition: Co Creating Unique Value with Customers. Viking, 2004.