APA-viite (7. p.)

Prahalad, C. (2004). The future of competition: Co creating unique value with customers. Viking.

Chicago-viite (17. p.)

Prahalad, C. The Future of Competition: Co Creating Unique Value with Customers. New Delhi: Viking, 2004.

MLA-viite (9. p.)

Prahalad, C. The Future of Competition: Co Creating Unique Value with Customers. Viking, 2004.