Prahalad, C. (2004). The future of competition: Co creating unique value with customers. Viking.
Lua i Stíl Chicago (17ú heag.)Prahalad, C. The Future of Competition: Co Creating Unique Value with Customers. New Delhi: Viking, 2004.
Lua MLA (9ú heag.)Prahalad, C. The Future of Competition: Co Creating Unique Value with Customers. Viking, 2004.
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