Prahalad, C. (2004). The future of competition: Co creating unique value with customers. Viking.
Chicago Style (17. basım) AtıfPrahalad, C. The Future of Competition: Co Creating Unique Value with Customers. New Delhi: Viking, 2004.
MLA (9th ed.) AtıfPrahalad, C. The Future of Competition: Co Creating Unique Value with Customers. Viking, 2004.
Uyarı: Bu alıntı herzaman %100 doğru olmayabilir..