Prahalad, C. (2004). The future of competition: Co creating unique value with customers. Viking.
芝加哥风格引文Prahalad, C. The Future of Competition: Co Creating Unique Value with Customers. New Delhi: Viking, 2004.
MLA引文Prahalad, C. The Future of Competition: Co Creating Unique Value with Customers. Viking, 2004.
警告：这些引文格式不一定是100％准确.