Perry, J. a. O. (2015). Power Brands: Measuring, making and managing brand success (3rd.). Wiley Publication.
Chicago-Zitierstil (17. Ausg.)Perry, Jesko and Others. Power Brands: Measuring, Making and Managing Brand Success. 3rd. Weinheim: Wiley Publication, 2015.
MLA-Zitierstil (9. Ausg.)Perry, Jesko and Others. Power Brands: Measuring, Making and Managing Brand Success. 3rd. Wiley Publication, 2015.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.