Perry, J. a. O. (2015). Power Brands: Measuring, making and managing brand success (3rd.). Wiley Publication.
Citação norma ChicagoPerry, Jesko and Others. Power Brands: Measuring, Making and Managing Brand Success. 3rd. Weinheim: Wiley Publication, 2015.
Citação norma MLAPerry, Jesko and Others. Power Brands: Measuring, Making and Managing Brand Success. 3rd. Wiley Publication, 2015.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.