APA (7th ed.) Citation

RILEY, P. (2011). MARKETING PRINCIPLES. VIVA BOOKS.

Chicago Style (17th ed.) Citation

RILEY, PIPPA. MARKETING PRINCIPLES. DELHI: VIVA BOOKS, 2011.

MLA (9th ed.) Citation

RILEY, PIPPA. MARKETING PRINCIPLES. VIVA BOOKS, 2011.

Warning: These citations may not always be 100% accurate.