Cita APA (7th ed.)

RILEY, P. (2011). MARKETING PRINCIPLES. VIVA BOOKS.

Cita Chicago (17th ed.)

RILEY, PIPPA. MARKETING PRINCIPLES. DELHI: VIVA BOOKS, 2011.

Cita MLA (9th ed.)

RILEY, PIPPA. MARKETING PRINCIPLES. VIVA BOOKS, 2011.