APA (7th ed.) Citation

Mahajan Guatam. (2011). Total Customer Value management. Response Books.

Chicago Style (17th ed.) Citation

Mahajan Guatam. Total Customer Value Management. Delhi: Response Books, 2011.

MLA (9th ed.) Citation

Mahajan Guatam. Total Customer Value Management. Response Books, 2011.

Warning: These citations may not always be 100% accurate.