APA-viite (7. p.)

Ries, A. (1990). Bottom up marketing. Penguin (Plume).

Chicago-viite (17. p.)

Ries, Al. Bottom Up Marketing. New York: Penguin (Plume), 1990.

MLA-viite (9. p.)

Ries, Al. Bottom Up Marketing. Penguin (Plume), 1990.