Cita APA (7th ed.)

Tripathi, K. (2007). Micro marketing: Approaches and applications. ICFAI University Press.

Cita Chicago (17th ed.)

Tripathi, Kumuda. Micro Marketing: Approaches and Applications. Hyderabad: ICFAI University Press, 2007.

Cita MLA (9th ed.)

Tripathi, Kumuda. Micro Marketing: Approaches and Applications. ICFAI University Press, 2007.