Tripathi, K. (2007). Micro marketing: Approaches and applications. ICFAI University Press.
शिकागो शैली (17वां संस्करण) प्रशस्ति पत्रTripathi, Kumuda. Micro Marketing: Approaches and Applications. Hyderabad: ICFAI University Press, 2007.
एमएलए (9वां संस्करण) प्रशस्ति पत्रTripathi, Kumuda. Micro Marketing: Approaches and Applications. ICFAI University Press, 2007.
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