Mc Neal , J. (1966). Readings in promotion management. Appleton Contury.
Chicago Style (17th ed.) CitationMc Neal , James. Readings in Promotion Management. New York: Appleton Contury, 1966.
MLA (9th ed.) CitationMc Neal , James. Readings in Promotion Management. Appleton Contury, 1966.
Warning: These citations may not always be 100% accurate.