APA (7th ed.) Citation

Mc Neal , J. (1966). Readings in promotion management. Appleton Contury.

Chicago Style (17th ed.) Citation

Mc Neal , James. Readings in Promotion Management. New York: Appleton Contury, 1966.

MLA (9th ed.) Citation

Mc Neal , James. Readings in Promotion Management. Appleton Contury, 1966.