Cita APA (7a ed.)

Mc Neal , J. (1966). Readings in promotion management. Appleton Contury.

Cita Chicago Style (17a ed.)

Mc Neal , James. Readings in Promotion Management. New York: Appleton Contury, 1966.

Cita MLA (9a ed.)

Mc Neal , James. Readings in Promotion Management. Appleton Contury, 1966.