APA-referens (7:e uppl.)

Mc Neal , J. (1966). Readings in promotion management. Appleton Contury.

Chicago-referens (17:e uppl.)

Mc Neal , James. Readings in Promotion Management. New York: Appleton Contury, 1966.

MLA-referens (9:e uppl.)

Mc Neal , James. Readings in Promotion Management. Appleton Contury, 1966.