Cita APA (7a ed.)

Aaker, D. (1994). Advertising management (4th.). PHI.

Cita Chicago Style (17a ed.)

Aaker, David. Advertising Management. 4th. New delhi: PHI, 1994.

Cita MLA (9a ed.)

Aaker, David. Advertising Management. 4th. PHI, 1994.