Cita APA (7th ed.)

Balaji, B. (2006). Services marketing and management. S. Chand.

Cita Chicago (17th ed.)

Balaji, B. Services Marketing and Management. New Delhi: S. Chand, 2006.

Cita MLA (9th ed.)

Balaji, B. Services Marketing and Management. S. Chand, 2006.