Cita APA (7th ed.)

Malhotra, N. K. (2010). Marketing research: An applied orientation (fifth.). Pearson Education.

Cita Chicago (17th ed.)

Malhotra, Naresh K. Marketing Research: An Applied Orientation. fifth. New delhi: Pearson Education, 2010.

Cita MLA (9th ed.)

Malhotra, Naresh K. Marketing Research: An Applied Orientation. fifth. Pearson Education, 2010.