APA (7th ed.) Citation

Mathur, U. (2008). Rural Marketing: Text & cases (1st.). Excel Books.

Chicago Style (17th ed.) Citation

Mathur, U.C. Rural Marketing: Text & Cases. 1st. New Delhi: Excel Books, 2008.

MLA (9th ed.) Citation

Mathur, U.C. Rural Marketing: Text & Cases. 1st. Excel Books, 2008.

Warning: These citations may not always be 100% accurate.