Patnaik, K. (2008). What customers really want. Lotus press.
Chicago Style (17th ed.) CitationPatnaik, Keshu. What Customers Really Want. New Delhi: Lotus press, 2008.
MLA (9th ed.) CitationPatnaik, Keshu. What Customers Really Want. Lotus press, 2008.
Warning: These citations may not always be 100% accurate.