APA (7th ed.) Citation

Patnaik, K. (2008). What customers really want. Lotus press.

Chicago Style (17th ed.) Citation

Patnaik, Keshu. What Customers Really Want. New Delhi: Lotus press, 2008.

MLA (9th ed.) Citation

Patnaik, Keshu. What Customers Really Want. Lotus press, 2008.

Warning: These citations may not always be 100% accurate.