Cita APA (7th ed.)

Patnaik, K. (2008). What customers really want. Lotus press.

Cita Chicago (17th ed.)

Patnaik, Keshu. What Customers Really Want. New Delhi: Lotus press, 2008.

Cita MLA (9th ed.)

Patnaik, Keshu. What Customers Really Want. Lotus press, 2008.