Cita APA (7a ed.)

Patnaik, K. (2008). What customers really want. Lotus press.

Cita Chicago Style (17a ed.)

Patnaik, Keshu. What Customers Really Want. New Delhi: Lotus press, 2008.

Cita MLA (9a ed.)

Patnaik, Keshu. What Customers Really Want. Lotus press, 2008.