APA (7th ed.) Citation

Tellis, G. (2004). Effective advertising: Understanding when,how...... Response.

Chicago Style (17th ed.) Citation

Tellis, Gerard. Effective Advertising: Understanding When,how...... New delhi: Response, 2004.

MLA (9th ed.) Citation

Tellis, Gerard. Effective Advertising: Understanding When,how...... Response, 2004.

Warning: These citations may not always be 100% accurate.