Cita APA (7th ed.)

Tellis, G. (2004). Effective advertising: Understanding when,how...... Response.

Cita Chicago (17th ed.)

Tellis, Gerard. Effective Advertising: Understanding When,how...... New delhi: Response, 2004.

Cita MLA (9th ed.)

Tellis, Gerard. Effective Advertising: Understanding When,how...... Response, 2004.