Tellis, G. (2004). Effective advertising: Understanding when,how...... Response.
Lua i Stíl Chicago (17ú heag.)Tellis, Gerard. Effective Advertising: Understanding When,how...... New delhi: Response, 2004.
Lua MLA (9ú heag.)Tellis, Gerard. Effective Advertising: Understanding When,how...... Response, 2004.
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