APA način citiranja (7. izdanje)

Tellis, G. (2004). Effective advertising: Understanding when,how...... Response.

Čikaški stil citiranja (17. izdanje)

Tellis, Gerard. Effective Advertising: Understanding When,how...... New delhi: Response, 2004.

MLA način citiranja (9. izdanje)

Tellis, Gerard. Effective Advertising: Understanding When,how...... Response, 2004.