Tellis, G. (2004). Effective advertising: Understanding when,how...... Response.
Chicagoスタイル(17版)引用形式Tellis, Gerard. Effective Advertising: Understanding When,how...... New delhi: Response, 2004.
MLA(9版)引用形式Tellis, Gerard. Effective Advertising: Understanding When,how...... Response, 2004.
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