Tellis, G. (2004). Effective advertising: Understanding when,how...... Response.
芝加哥风格引文Tellis, Gerard. Effective Advertising: Understanding When,how...... New delhi: Response, 2004.
MLA引文Tellis, Gerard. Effective Advertising: Understanding When,how...... Response, 2004.
警告：这些引文格式不一定是100％准确.