Effective advertising : understanding when,how.......

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• Effective advertising : understanding when,how.......
  -н: Tellis, Gerard
  Хэвлэсэн: (2004)
• Effective advertising : understnding when, how & why advertising works
  -н: Tellis, Gerard
  Хэвлэсэн: (2004)
• DECOMPOSING THE EFFECTS OF DIRECT TV ADVERTISING : WHICH AD WORKS, WHEN, WHERE, AND HOW OFTEN?
  -н: TELLIS GERARD J
  Хэвлэсэн: (1999)
• Effective advertising
  -н: Tellis, G.
• The Sage Handbook of Advertising
  -н: Tellis, Gerard J. & others
  Хэвлэсэн: (2007)