Cita APA (7th ed.)

Menon,Arpita. (2018). Media planning & Buying: Principles & practice in the Indian Context. McGraw Hill education.

Cita Chicago (17th ed.)

Menon,Arpita. Media Planning & Buying: Principles & Practice in the Indian Context. Chennai: McGraw Hill education, 2018.

Cita MLA (9th ed.)

Menon,Arpita. Media Planning & Buying: Principles & Practice in the Indian Context. McGraw Hill education, 2018.