Menon,Arpita. (2018). Media planning & Buying: Principles & practice in the Indian Context. McGraw Hill education.
Citace podle Chicago (17th ed.)Menon,Arpita. Media Planning & Buying: Principles & Practice in the Indian Context. Chennai: McGraw Hill education, 2018.
Citace podle MLA (9th ed.)Menon,Arpita. Media Planning & Buying: Principles & Practice in the Indian Context. McGraw Hill education, 2018.
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