Kumar, A. &. O. (2016). Marketing Management (3 rd ed.). Vikas Pub.
Cita Chicago (17th ed.)Kumar, Arun & Others. Marketing Management. 3 rd ed. New Delhi: Vikas Pub, 2016.
Cita MLA (9th ed.)Kumar, Arun & Others. Marketing Management. 3 rd ed. Vikas Pub, 2016.
Atenció: Aquestes cites poden no estar 100% correctes.