APA (7th ed.) Citation

Wirtz,jochen, & Lovelock,christopher. (2022). services marketing: People technology strategy. world scientifix.

Chicago Style (17th ed.) Citation

Wirtz,jochen, and Lovelock,christopher. Services Marketing: People Technology Strategy. New jersey: world scientifix, 2022.

MLA (9th ed.) Citation

Wirtz,jochen, and Lovelock,christopher. Services Marketing: People Technology Strategy. world scientifix, 2022.