Cita APA (7th ed.)

Kotler, P. &. O. (2022). Marketing Management (16th.). Pearson India Education Service.

Cita Chicago (17th ed.)

Kotler, Philip & Others. Marketing Management. 16th. Noida: Pearson India Education Service, 2022.

Cita MLA (9th ed.)

Kotler, Philip & Others. Marketing Management. 16th. Pearson India Education Service, 2022.