Customer Relationship Management

Customer Relationship Management is no longer a function—it is a philosophy. In a world driven by experiences, relationships are the true currency of business. As organizations evolve, so must their commitment to understanding, engaging, and growing with their customers. Hence, from conceptual frame...

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Autor principal: Srivastava,Mallika
Altres autors: Khare, Ankur
Format: Llibre
Idioma:anglès
Publicat: Noida Vikas Publishing 2026
Edició:2nd
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Sumari:Customer Relationship Management is no longer a function—it is a philosophy. In a world driven by experiences, relationships are the true currency of business. As organizations evolve, so must their commitment to understanding, engaging, and growing with their customers. Hence, from conceptual frameworks to digital transformation, this book will take the audiences on a journey through the strategic world of CRM.
Descripció física:xix,364p
ISBN:9789359305400