Customer Relationship Management

Customer Relationship Management is no longer a function—it is a philosophy. In a world driven by experiences, relationships are the true currency of business. As organizations evolve, so must their commitment to understanding, engaging, and growing with their customers. Hence, from conceptual frame...

وصف كامل

محفوظ في:
التفاصيل البيبلوغرافية
المؤلف الرئيسي: Srivastava,Mallika
مؤلفون آخرون: Khare, Ankur
التنسيق: كتاب
اللغة:الإنجليزية
منشور في: Noida Vikas Publishing 2026
الطبعة:2nd
الموضوعات:
الوسوم: إضافة وسم
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الوصف
الملخص:Customer Relationship Management is no longer a function—it is a philosophy. In a world driven by experiences, relationships are the true currency of business. As organizations evolve, so must their commitment to understanding, engaging, and growing with their customers. Hence, from conceptual frameworks to digital transformation, this book will take the audiences on a journey through the strategic world of CRM.
وصف مادي:xix,364p
ردمك:9789359305400