Customer Relationship Management

Customer Relationship Management is no longer a function—it is a philosophy. In a world driven by experiences, relationships are the true currency of business. As organizations evolve, so must their commitment to understanding, engaging, and growing with their customers. Hence, from conceptual frame...

Ausführliche Beschreibung

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Bibliographische Detailangaben
1. Verfasser: Srivastava,Mallika
Weitere Verfasser: Khare, Ankur
Format: Buch
Sprache:Englisch
Veröffentlicht: Noida Vikas Publishing 2026
Ausgabe:2nd
Schlagworte:
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Beschreibung
Zusammenfassung:Customer Relationship Management is no longer a function—it is a philosophy. In a world driven by experiences, relationships are the true currency of business. As organizations evolve, so must their commitment to understanding, engaging, and growing with their customers. Hence, from conceptual frameworks to digital transformation, this book will take the audiences on a journey through the strategic world of CRM.
Beschreibung:xix,364p
ISBN:9789359305400