Customer Relationship Management

Customer Relationship Management is no longer a function—it is a philosophy. In a world driven by experiences, relationships are the true currency of business. As organizations evolve, so must their commitment to understanding, engaging, and growing with their customers. Hence, from conceptual frame...

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Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας: Srivastava,Mallika
Άλλοι συγγραφείς: Khare, Ankur
Μορφή: Βιβλίο
Γλώσσα:Αγγλικά
Έκδοση: Noida Vikas Publishing 2026
Έκδοση:2nd
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Περιγραφή
Περίληψη:Customer Relationship Management is no longer a function—it is a philosophy. In a world driven by experiences, relationships are the true currency of business. As organizations evolve, so must their commitment to understanding, engaging, and growing with their customers. Hence, from conceptual frameworks to digital transformation, this book will take the audiences on a journey through the strategic world of CRM.
Φυσική περιγραφή:xix,364p
ISBN:9789359305400