Customer Relationship Management

Customer Relationship Management is no longer a function—it is a philosophy. In a world driven by experiences, relationships are the true currency of business. As organizations evolve, so must their commitment to understanding, engaging, and growing with their customers. Hence, from conceptual frame...

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Bibliographic Details
Main Author: Srivastava,Mallika
Other Authors: Khare, Ankur
Format: Book
Language:English
Published: Noida Vikas Publishing 2026
Edition:2nd
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Summary:Customer Relationship Management is no longer a function—it is a philosophy. In a world driven by experiences, relationships are the true currency of business. As organizations evolve, so must their commitment to understanding, engaging, and growing with their customers. Hence, from conceptual frameworks to digital transformation, this book will take the audiences on a journey through the strategic world of CRM.
Physical Description:xix,364p
ISBN:9789359305400