Customer Relationship Management

Customer Relationship Management is no longer a function—it is a philosophy. In a world driven by experiences, relationships are the true currency of business. As organizations evolve, so must their commitment to understanding, engaging, and growing with their customers. Hence, from conceptual frame...

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Bibliografiset tiedot
Päätekijä: Srivastava,Mallika
Muut tekijät: Khare, Ankur
Aineistotyyppi: Kirja
Kieli:englanti
Julkaistu: Noida Vikas Publishing 2026
Painos:2nd
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Yhteenveto:Customer Relationship Management is no longer a function—it is a philosophy. In a world driven by experiences, relationships are the true currency of business. As organizations evolve, so must their commitment to understanding, engaging, and growing with their customers. Hence, from conceptual frameworks to digital transformation, this book will take the audiences on a journey through the strategic world of CRM.
Ulkoasu:xix,364p
ISBN:9789359305400