Customer Relationship Management

Customer Relationship Management is no longer a function—it is a philosophy. In a world driven by experiences, relationships are the true currency of business. As organizations evolve, so must their commitment to understanding, engaging, and growing with their customers. Hence, from conceptual frame...

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Bibliografski detalji
Glavni autor: Srivastava,Mallika
Daljnji autori: Khare, Ankur
Format: Knjiga
Jezik:engleski
Izdano: Noida Vikas Publishing 2026
Izdanje:2nd
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Opis
Sažetak:Customer Relationship Management is no longer a function—it is a philosophy. In a world driven by experiences, relationships are the true currency of business. As organizations evolve, so must their commitment to understanding, engaging, and growing with their customers. Hence, from conceptual frameworks to digital transformation, this book will take the audiences on a journey through the strategic world of CRM.
Opis fizičkog objekta:xix,364p
ISBN:9789359305400