Customer Relationship Management

Customer Relationship Management is no longer a function—it is a philosophy. In a world driven by experiences, relationships are the true currency of business. As organizations evolve, so must their commitment to understanding, engaging, and growing with their customers. Hence, from conceptual frame...

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Opis bibliograficzny
1. autor: Srivastava,Mallika
Kolejni autorzy: Khare, Ankur
Format: Książka
Język:angielski
Wydane: Noida Vikas Publishing 2026
Wydanie:2nd
Hasła przedmiotowe:
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Opis
Streszczenie:Customer Relationship Management is no longer a function—it is a philosophy. In a world driven by experiences, relationships are the true currency of business. As organizations evolve, so must their commitment to understanding, engaging, and growing with their customers. Hence, from conceptual frameworks to digital transformation, this book will take the audiences on a journey through the strategic world of CRM.
Opis fizyczny:xix,364p
ISBN:9789359305400