Customer Relationship Management

Customer Relationship Management is no longer a function—it is a philosophy. In a world driven by experiences, relationships are the true currency of business. As organizations evolve, so must their commitment to understanding, engaging, and growing with their customers. Hence, from conceptual frame...

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Главный автор: Srivastava,Mallika
Другие авторы: Khare, Ankur
Формат:
Язык:английский
Опубликовано: Noida Vikas Publishing 2026
Редактирование:2nd
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Описание
Итог:Customer Relationship Management is no longer a function—it is a philosophy. In a world driven by experiences, relationships are the true currency of business. As organizations evolve, so must their commitment to understanding, engaging, and growing with their customers. Hence, from conceptual frameworks to digital transformation, this book will take the audiences on a journey through the strategic world of CRM.
Объем:xix,364p
ISBN:9789359305400