Customer Relationship Management

Customer Relationship Management is no longer a function—it is a philosophy. In a world driven by experiences, relationships are the true currency of business. As organizations evolve, so must their commitment to understanding, engaging, and growing with their customers. Hence, from conceptual frame...

Повний опис

Збережено в:
Бібліографічні деталі
Автор: Srivastava,Mallika
Інші автори: Khare, Ankur
Формат: Книга
Мова:Англійська
Опубліковано: Noida Vikas Publishing 2026
Редагування:2nd
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Опис
Резюме:Customer Relationship Management is no longer a function—it is a philosophy. In a world driven by experiences, relationships are the true currency of business. As organizations evolve, so must their commitment to understanding, engaging, and growing with their customers. Hence, from conceptual frameworks to digital transformation, this book will take the audiences on a journey through the strategic world of CRM.
Фізичний опис:xix,364p
ISBN:9789359305400