Customer Relationship Management
Customer Relationship Management is no longer a function—it is a philosophy. In a world driven by experiences, relationships are the true currency of business. As organizations evolve, so must their commitment to understanding, engaging, and growing with their customers. Hence, from conceptual frame...
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| Format: | Book |
| Language: | English |
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Noida
Vikas Publishing
2026
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| Edition: | 2nd |
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MARC
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| 100 | |a Srivastava,Mallika |9 12070 | ||
| 245 | |a Customer Relationship Management | ||
| 250 | |a 2nd | ||
| 260 | |a Noida |b Vikas Publishing |c 2026 | ||
| 300 | |a xix,364p | ||
| 520 | |a Customer Relationship Management is no longer a function—it is a philosophy. In a world driven by experiences, relationships are the true currency of business. As organizations evolve, so must their commitment to understanding, engaging, and growing with their customers. Hence, from conceptual frameworks to digital transformation, this book will take the audiences on a journey through the strategic world of CRM. | ||
| 650 | |a Conceptual Foundation of CRM |a CRM to Digital CRM |9 12071 | ||
| 700 | |a Khare, Ankur |9 12072 | ||
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