Customer Relationship Management

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Customer Relationship Management is no longer a function—it is a philosophy. In a world driven by experiences, relationships are the true currency of business. As organizations evolve, so must their commitment to understanding, engaging, and growing with their customers. Hence, from conceptual frame...

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Détails bibliographiques
Auteur principal:	Srivastava,Mallika
Autres auteurs:	Khare, Ankur
Format:	Livre
Langue:	anglais
Publié:	Noida Vikas Publishing 2026
Édition:	2nd
Sujets:	Conceptual Foundation of CRM > CRM to Digital CRM
Tags:	Ajouter un tag Pas de tags, Soyez le premier à ajouter un tag!

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520			\|a Customer Relationship Management is no longer a function—it is a philosophy. In a world driven by experiences, relationships are the true currency of business. As organizations evolve, so must their commitment to understanding, engaging, and growing with their customers. Hence, from conceptual frameworks to digital transformation, this book will take the audiences on a journey through the strategic world of CRM.
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