Marketing Research: An Applied Orientation

"With a do-it-yourself, hands-on approach, Marketing Research: An Applied Orientation illustrates the interaction between marketing research decisions and marketing management decisions. This text uses a practical six-step framework for conducting marketing research, utilizing a variety of mark...

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Bibliografiske detaljer
Hovedforfatter: Malhotra, Naresh K.
Andre forfattere: Dash, Satyabhusan
Format: Bog
Sprog:engelsk
Udgivet: Noida,india Pearson India Education Pvt. Ltd. 2025
Udgivelse:Updated 7th ed.
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